It’s been a year since I first posted about my frustration that the e-reader market is missing an obvious demographic: academics. In that year, that has become the top-viewed post on my blog (not that hard to do!), with over 1000 pageviews. Yet, I am sad to say little has changed in the e-reader market …
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With the Affordable Care Act back at the front of the media landscape as it arrives in front of the Supreme Court this week, advocates on both sides of the issue are dusting off their messaging strategies around the issue. Last Friday, President Obama signalled that rather than running from the title of “Obamacare” that Republicans have …
Continue reading ‘Owning “Obamacare”: The implications of a new message strategy’ »
As someone who was pretty enthusiastic about the potential of Google+, I’m sad to admit that I’ve been disenchanted lately. Although I have a lot of friends who relentlessly enumerate its benefits and try to convince everyone to join, I wonder if Google+ will be able to overcome its biggest challenge: the fact that Facebook simply …
This must be my week to blog about Google+, so I’m rounding it out with a final post that at least somewhat fits my area of expertise. Whether Google+ defeats Facebook in the long run or whether it remains a network for early adopters with some cool features, it’s still garnering significant numbers. And this …
Continue reading ‘Google+ and politics: What the competition could mean for political engagement’ »
I’ve been thinking about getting a tablet or an e-reader for a while. My husband is firmly behind this – seeing my endless piles of papers and books, it just makes sense in so many ways – for the environment, for example. And now that I’m getting ready to move and having to pack said …
Continue reading ‘Missing a market: E-readers and academics’ »