Customer service has always been an important priority for businesses – at least as long as there has been competition. Customer service can distinguish companies offering similar products at similar prices from each other – especially when that service is an integral part of the product. But customer service has become even more important in …
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Much ado has been made about the power of social networking and its import in activism, be it political or social. But as politicians, activists, and corporations flock to the new medium, not enough attention is being paid to the most important facet of strategic communication: how does this technology help us achieve our goal? …
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No wonder people have such an unfavorable view of Congress! Of all the problems with campaign advertising – the increasing costs, funding disclosures, etc. – the one problem I don’t hear much about is the volume of ads. Yet this is the only measure, apparently, that merits bipartisan support.
Just like everyone else, advertisers are trying to figure out how to take advantage of the opportunities offered by new technologies. Two divergent streams of thought seem to be emerging: making ads more personalized vs. trying to encourage audiences to select into seeing ads. The boundaries are not clear-cut – there are plenty of ads …
Continue reading ‘New advertising models: Target them or let them find you?’ »