Still missing a market: Academics e-readers

It’s been a year since I first posted about my frustration that the e-reader market is missing an obvious demographic: academics. In that year, that has become the top-viewed post on my blog (not that hard to do!), with over 1000 pageviews. Yet, I am sad to say little has changed in the e-reader market …

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Inhibited impulses: The pricing for e-books

Perhaps because I was in college for 10 years total, I’m someone who is pretty conscious about money. Even now that I’m done with school, I have a fairly strict budget for what I spend on “discretionary” purchases – entertainment, eating out, etc. And ever since I was a kid, I’ve loved reading, so my …

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Marketing success: The brilliance of Amazon Prime’s strategy

With the holidays fast approaching, shopping has become inevitable. I’ve never really enjoyed shopping, and I find myself incredibly busy with work in the lead-up to the holidays. Further, with my husband and I living in different parts of the country, most of our mutual gift-giving is moving online (not to mention I don’t have …

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The Catch-22 for E-books: Market failure

As I mentioned in a previous post, I got a Nook a couple of months ago. My first impression of the Nook was somewhat negative – I had hoped it would be useful as an academic tool, allowing me to easily read pdfs and comment on them. My thoughts about the academic application of the …

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