SOTU 2011: What’s the point?

The State of the Union can be one of the most important political events of the year. The President has an opportunity to outline his agenda, to highlight his priorities, and to set the tone for political debate for the next months. And while President Obama continues to show his oratory prowess, I was disappointed …

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Strategy lacking in social networking campaigns

Much ado has been made about the power of social networking and its import in activism, be it political or social. But as politicians, activists, and corporations flock to the new medium, not enough attention is being paid to the most important facet of strategic communication: how does this technology help us achieve our goal? …

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