Just like everyone else, advertisers are trying to figure out how to take advantage of the opportunities offered by new technologies. Two divergent streams of thought seem to be emerging: making ads more personalized vs. trying to encourage audiences to select into seeing ads. The boundaries are not clear-cut – there are plenty of ads …
Continue reading ‘New advertising models: Target them or let them find you?’ »
At the risk of sounding like a hypocrite, a number of stories about people’s obsession technology have been worrying me. Teenagers aren’t getting enough sleep, we can’t put away our cell phones while driving or walking, we use technology while running errands or working out, and we don’t even leave our addiction behind when on …
To pick up on a common theme, I’ve blogged several times before about the role of technology on vacation. I had mentioned in my previous post that I was curious to see how MyTracks might change the way we hiked through the national parks. And on the couple of hikes that we did use the …
Well, I didn’t think I’d have an opportunity to post while on vacation, but my experience has forced me to reflect on an earlier blog post about the pros and cons of bringing technology on vacation. I just spent the last two days in Rocky Mountain National Park, where cell service is basically non-existant. It …
Continue reading ‘Getting away: Vacationing with technology’ »
For anyone who’s been a J201 TA, this comic (thanks to Hans for sending me this link) speaks to what we spend the first few weeks of the course discussing – and what our students write their first paper on (or at least they did when I taught the class). I really enjoyed the distilling …
Continue reading ‘Journalists' role: Taking the amusement out of news’ »