Customer service has always been an important priority for businesses – at least as long as there has been competition. Customer service can distinguish companies offering similar products at similar prices from each other – especially when that service is an integral part of the product. But customer service has become even more important in …
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Just like everyone else, advertisers are trying to figure out how to take advantage of the opportunities offered by new technologies. Two divergent streams of thought seem to be emerging: making ads more personalized vs. trying to encourage audiences to select into seeing ads. The boundaries are not clear-cut – there are plenty of ads …
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At the risk of sounding like a hypocrite, a number of stories about people’s obsession technology have been worrying me. Teenagers aren’t getting enough sleep, we can’t put away our cell phones while driving or walking, we use technology while running errands or working out, and we don’t even leave our addiction behind when on …
To pick up on a common theme, I’ve blogged several times before about the role of technology on vacation. I had mentioned in my previous post that I was curious to see how MyTracks might change the way we hiked through the national parks. And on the couple of hikes that we did use the …
Well, I didn’t think I’d have an opportunity to post while on vacation, but my experience has forced me to reflect on an earlier blog post about the pros and cons of bringing technology on vacation. I just spent the last two days in Rocky Mountain National Park, where cell service is basically non-existant. It …
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