As someone who was pretty enthusiastic about the potential of Google+, I’m sad to admit that I’ve been disenchanted lately. Although I have a lot of friends who relentlessly enumerate its benefits and try to convince everyone to join, I wonder if Google+ will be able to overcome its biggest challenge: the fact that Facebook simply …
Having enumerated what I see as some of the benefits and drawbacks of Google+, compared to Facebook, what do I think that it means for the future? There’s a lot of speculation, so I have to add my piece. I think the upcoming Google+ vs. Facebook battle may be foreshadowed in our other current social …
Continue reading ‘A prophesy: Google+ vs. Facebook=Harry vs. Voldemort?’ »
Customer service has always been an important priority for businesses – at least as long as there has been competition. Customer service can distinguish companies offering similar products at similar prices from each other – especially when that service is an integral part of the product. But customer service has become even more important in …
Continue reading ‘Customer service in a social media world’ »
In my previous post, I suggested that although the current iteration of the Tea Party lacks a uniform agenda, the potential for a competitive party to emerge centered around a balanced budget and reduced government spending is relatively high – but only so long as the long-standing national parties do not make a credible effort …
Continue reading ‘Republicans' "Pledge to America" attempts to co-opt key issues’ »
Just like everyone else, advertisers are trying to figure out how to take advantage of the opportunities offered by new technologies. Two divergent streams of thought seem to be emerging: making ads more personalized vs. trying to encourage audiences to select into seeing ads. The boundaries are not clear-cut – there are plenty of ads …
Continue reading ‘New advertising models: Target them or let them find you?’ »