Customer service has always been an important priority for businesses – at least as long as there has been competition. Customer service can distinguish companies offering similar products at similar prices from each other – especially when that service is an integral part of the product. But customer service has become even more important in …
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As I mentioned in my previous posts last week, I was on vacation for the first 10 days of the year – and it was a blast. However, it did come on the heels of the holidays, in which I travelled and spent time with family and friends. These travels led to a break in …
Much ado has been made about the power of social networking and its import in activism, be it political or social. But as politicians, activists, and corporations flock to the new medium, not enough attention is being paid to the most important facet of strategic communication: how does this technology help us achieve our goal? …
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As we head into the 2010 elections, a lot of candidates, especially Republicans, are attempting to build on Obama’s successes from 2008. And there were some important lessons to be learned: Obama’s campaign forced many of us to rethink how successful political campaigns can be run. In particular, Obama’s use of social networking and video-sharing …
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