Twitter has taken a lot of heat for its flaws. Despite the millions of tweets (or some claim billions) sent each day, others point out that its penetration to the American market is small (with 15% of adults using Twitter and only 8% checking it daily). Even more troubling is research that suggests the Twitterverse …
Continue reading ‘Building social networks and activating weak ties: Twitter for academics’ »
It’s been a year since I first posted about my frustration that the e-reader market is missing an obvious demographic: academics. In that year, that has become the top-viewed post on my blog (not that hard to do!), with over 1000 pageviews. Yet, I am sad to say little has changed in the e-reader market …
Continue reading ‘Still missing a market: Academics e-readers’ »
Perhaps because I was in college for 10 years total, I’m someone who is pretty conscious about money. Even now that I’m done with school, I have a fairly strict budget for what I spend on “discretionary” purchases – entertainment, eating out, etc. And ever since I was a kid, I’ve loved reading, so my …
Continue reading ‘Inhibited impulses: The pricing for e-books’ »
With the Affordable Care Act back at the front of the media landscape as it arrives in front of the Supreme Court this week, advocates on both sides of the issue are dusting off their messaging strategies around the issue. Last Friday, President Obama signalled that rather than running from the title of “Obamacare” that Republicans have …
Continue reading ‘Owning “Obamacare”: The implications of a new message strategy’ »
The South Carolina primaries are over and the victory – seemingly impossible only a week ago yet surprising no one tonight – went to Mr. Gingrich. But if Mr. Romney needs someone to commiserate with over a glass of beer, he has a most unlikely partner: Stephen Colbert. Colbert flirted with the idea of a …
Continue reading ‘Misery loves company: Colbert’s new drinking buddy’ »